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Professional Experience
As a multidisciplined and skilled Senior Designer, my extensive experience has taken me through various sectors of design, including B2B, SaaS, and non-profit organizations.
My expertise encompasses design relating to branding/logos, collateral, web design, videos, design communications, content design and distribution, project management, instructional design, data dashboards, and more. I am an experienced art director with skillsets in presenting data-driven design concepts to key stakeholders.
My design approach is as adaptable as it is versatile, and I take great pride in my ability to address each project's unique needs and challenges. Whether it's crafting compelling brand narratives, producing engaging video content, or designing user-friendly websites, I deliver exceptional results.
Fall 2017
University of North Florida
BFA, Concentration in Graphic Design & Digital Media, Minor in Art History
Education
Skills
Design Specialties
Adobe Creative Suite
A/B Testing
Art Direction
Branding
Collateral
Email Design
End-to-End Video Production
Event Design
Social Media
Presentations
Project Management
Story Boarding
Vendor Management
Web Design
After Effects
Illustrator
InDesign
Lightroom
Photoshop
Premier
XD
Web Design
Figma
Send Grid
Mail Chimp
WordPress
Photography & Videography
Cannon
Drone
Event Photography
Gimble
Headshots
Videography
Video Studio Setup
Audio
Google Workspace & Microsoft Office Suite
Slides / PowerPoint
Sheets / Excel
Docs / Word
3D Modeling
Event Design
Lumion
Vector Works
Experience
ZeroFox Baltimore, MD
Senior Design Manager April 2022 to January 2024
As Senior Design Manager at ZeroFox, I managed and developed the creative team’s designs, ensuring that all brand deliverables were of the highest quality. This involved collaborating with various teams, such as demand generation, threat intelligence, and product marketing, to execute integrated marketing projects. My design responsibilities included overseeing the top and middle funnel of the website, social media, brand, collateral, events, video production, art direction, and presenting data-driven concepts to key stakeholders. I led several notable projects, including a complete rebranding of ZeroFox in 2022 and creating three animated advertisements on the NASDAQ Tower in Times Square. I played a key role in driving our marketing successes by transforming complex concepts into high-quality visual solutions based on data.
Senior Designer May 2021 to April 2022
As a senior production and brand designer, my work included creating videos and graphics, designing websites, developing demand generation programs, producing corporate merchandise, creating email campaigns, collateral, conducting A/B testing, organizing events, and more.
The National Council for Mental Wellbeing Washington, DC
Graphic Designer Contract August 2019 to August 2021
As part of my contract duties, I designed branding assets, event installations, infographics, and educational brochures to raise awareness about addiction issues. Each asset was created with the goal of connecting the organization with its target audience and advancing NCMW’s mission.
The Institute for Florida Pain Specialists. Jacksonville, FL
Design Manager December 2017 to December 2020
As a freelance designer, I had the privilege of collaborating with The Institute for Florida Pain Specialist to undertake a comprehensive website and branding transformation aimed at elevating their online presence and achieving strategic objectives. The project focused on enhancing user experience (UX), optimizing website analytics, and increasing potential patient referrals. We embarked on a journey to not only refresh the visual identity but also to craft a more user-friendly and informative digital platform. The result was a modern, inviting website that seamlessly guides visitors through essential information while showcasing the expertise and compassionate care offered by the institute.
ASHCO, Inc. Jacksonville, FL
Lead Designer October 2015 to December 2021 - Contract April 2019 to November 2022
As in-house Lead Designer, I played a vital role in enhancing the sales collateral and tenant improvement initiatives of the company. I re-branded and developed promotional materials that were used across various aspects of the company’s identity. Additionally, I oversaw digital marketing activities such as email marketing, website design, and campaigns. In my position as a 3D Environmental and Exhibit Designer, I collaborated with architectural designs to create architectural models and renderings for future exhibits and constructions using 3D software. These roles allowed me to apply my creative and technical skills across various projects, contributing to the company’s overall success in engaging clients and stakeholders.
Mali Hair Braiding Jacksonville, FL
Design Manager February 2017
Fulfilled client's needs on full branding and a website build. While researching the hair braiding industry, I worked with the client to highlight the benefits of having a website. Addressed competition and developed a website to attract new clients. Responsible for overall web project management and analytics from design through execution and maintenance. The website increased the company’s inquiries and clients.
Morgan Creates Baltimore, MD
Creative Director January 2016 to Current
Graphic Design and Digital Media Services: Morgan Creates fulfills individuals, nonprofit organizations, and corporations’ multimedia designs dependent on clients' needs. Projects include menus, business cards, brochures, logos, brand guidelines, official blueprint surveys of historic buildings, billboards, event signage, event photography, email markets, SEO, website design, website upkeep, email marketing, social media, and more. Projects helped to increase business brand awareness - ensuring success from conception to completion.
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