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Jax Property Renderings
YEAR 2017
3D Building Rendering, Motion, Marketing Material
Role: In-house 3D Designers, Print Design, Promotion
SOFTWARE USED
ABOUT THIS PROJECT
As the sole visual designer for a remarkable project, I had the privilege of translating architects' blueprints and clients' aspirations into stunning visual representations. Using the powerful combination of SketchUp and Lumion software, I crafted intricate and immersive 3D renderings of both the interior and exterior spaces for a future build, a process initiated in 2019. The result was a bridge between imagination and reality, which came to life in the form of the final building constructed in 2020. With the client's input at the forefront, I meticulously designed every touchpoint in this creative journey, encompassing 3D exterior and interior design concepts, immersive 3D renderings, captivating 3D building concept videos created with After Effects, and conceptual imagery that encapsulated the essence of the project. These designs extended to marketing brochures and digital advertisements, ensuring that the project's visual appeal reached its zenith and showcased the boundless potential of the construction to stakeholders and future occupants.
This multifaceted project was not just about aesthetics but about creating a holistic experience that allowed clients and investors to truly grasp the essence of the future build. With an unwavering commitment to detail and a deep understanding of the architectural vision, I used my expertise to breathe life into every aspect of the project, ensuring that the interior and exterior designs seamlessly harmonized and resonated with the desired ambiance. From captivating 3D videos that told the story of the building to the persuasive marketing materials that portrayed its unique features, every touchpoint was a testament to the power of visual design in turning a concept into a tangible, marketable reality.
BEACH PLAZA OUTPARCEL
Beach Plaza Outparcel
3D Rendering
Comparison
Pre-Build Renderings VS. Built Images:
3D Rendering
Fully Constructed Property Photo
Beach Plaza Outparcel
Print Collateral
SketchUp Model Overview
Architectural Site Plan
Process
SketchUp Development & Modeling
Process SketchUp Renderings
Modeling
Comparison
Pre-Build Renderings VS. Built Images
3D Rendering
Fully Constructed Property Photo
Pubic Recognition
News Articles and Signage
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